Our People

Executive Team

  • Scott Lucas - President and CEO
    Scott Lucas - President and CEO
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    Scott Lucas - President and CEO

    Scott Lucas – President & CEO

    Thirty years ago, a young man from the Milwaukee area made a decision to follow his instincts to become an entrepreneur.  As an early adopter of new technologies, he set out to redefine what a durable label converter should be.  Instead of targeting mainstream identification applications, Scott opted to take on the challenges of custom applications, never-before seen products, and new materials.  Scott helped pioneer many of the durable label solutions that exist today. He created an organization that’s driven by relationships and the values of our customers.  As a result, we think of ourselves differently because we were founded on a different set of principles.

  • Victor Holbein – Chief Operating Officer
    Victor Holbein – Chief Operating Officer
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    Victor Holbein – Chief Operating Officer

     Victor Holbein – Chief Operating Officer

    Victor leads global operations at Identco. He developed the international operations team that is committed to producing products and solutions that are right the first time and delivered on time to Identco customers around the world. To drive operational excellence, Victor draws from his 15 years as an Operations Manager at an international label company, where his close ties with Sales, Marketing, Quality and a number of other business units gave him a complete view of how to meet and exceed customers’ needs on multiple levels.

  • Larry Olmstead - Chief Financial Officer
    Larry Olmstead - Chief Financial Officer
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    Larry Olmstead - Chief Financial Officer

     Larry Olmstead – Chief Financial Officer

    As the head of Identco’s worldwide fiscal strategy, Larry helps execute the company’s vision of building a global, world class, high-performing label solutions provider. He leads by example – living and breathing the company’s values of going the extra mile to help clients solve their labeling problems. With eight years’ experience as a CFO and over 25 years managing financial and accounting responsibilities, Larry is dedicated to helping Identco achieve its goal of building a smarter, faster, more responsive organization to meet and surpass client needs and expectations.

  • Brian Connolly - Vice President, Global Marketing
    Brian Connolly - Vice President, Global Marketing
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    Brian Connolly - Vice President, Global Marketing

     Brian Connolly – Vice President, Global Marketing

    As leader of Identco’s global marketing team, Brian brings nearly 30 years of high-performance industrial identification expertise to our Executive Team. Known for his passion for strategic approaches to marketing, channel management and sales, his extensive experience in the electronics and industrial manufacturing markets fits perfectly with our focus on durable identification solutions for demanding environments.

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